All books are pre-packed in a gift box specifically designed to protect both the machine and book from being damaged during the vending process. The box comes with a pull-out carry handle and currently includes a press out bookmark. The gift box can also include advertising literature etc. as required.

Adverts with sound can be shown on the LCD display screen of the machine. These can be set to come on at user defined intervals once the machine is idle.

Each book title on the machine has 6 pages to use as advertising, on will automatically be assigned to the book image and another to the synopsis of the book, leaving 4 other pages which can be used for promoting previous or forthcoming titles by the author, author profile, publisher / wholesaler profiles or any other information.

Both side panels of the machine are also available to be used for advertising and promotional purposes. At present the panels show the Novel Idea Logo and book graphics, however, these can be easily changed to advertise other organizations or companies as required.